When it comes to creating different types of evergreen content, the sky really is the limit. As long as the content you are creating is intended to last longer than the latest fad, and is relevant to your audience, you can pretty much use any format you prefer to deliver it.
As I mentioned in a previous post, evergreen content is great for creating lead magnets and building your audience. The key is to make sure you are delivering solid information that solves problems for your audience and makes them want to consume more of what you create and share with their friends too.
Creating evergreen content allows you to create a much more stable business because your content is always out there working for you. I find it a much less stressful model than being in a constant launch cycle and always having to come up with new ideas.
Using different types of evergreen content allows you to create once, get the information in front of your audience and then spend more time on marketing tasks so that you are always building your list and making sales from this existing content.
Here are 12 different types of evergreen content you can create:
1. About Page and Your Story
Sharing your story is really the ultimate when it comes to types of evergreen content, because it’s really not going to change much over time. And everyone coming to your site is going to want to know things like who you are, how you got started in your business, how you got to where you are now, and what’s important to you.
You can create this as an epic post, a kick-butt About page on your site, or even as a video. I tend too focus on writing because that’s what I like to do, but there’s nothing stopping you from creating evergreen videos, podcasts, and other forms of content as well.
2. List Posts
I love list posts, as you can probably tell. Lists are a great way to present information in easily digestible chunks. Evergreen lists for things like tips, tools, and resources give your audience a great starting place to explore your content. The content in your lists should be evergreen to start with, and you can always update the post if items do become outdated, or new information becomes available.
3. Product Reviews
Product reviews are another type of evergreen content that works especially well if you do affiliate marketing. As long as the product is for sale, your review can be considered evergreen. If it becomes out of date, or stops selling, again, you can update your review to and redirect your audience to a replacement product.
4. Roundup Posts
One of my favourite types of evergreen content is the roundup post. I do a couple of product roundups each week to share items with my list that are currently launching or on sale. They work well for making ongoing sales because even if the launch offer has ended, the products are still available.
Roundups are also popular at the end of the year, when you see all kinds of “top 10” posts for books, blog posts, movies, etc.
5. Epic Blog Posts
Epic blog posts work well as evergreen content because they are usually done in the form of a guide to something. One way to use an epic post is to create a “guide” that helps your audience navigate your own site.
You can also create guides for sharing how to do something related to your niche, or how to use a certain piece of software, or anything else you can think of that would help your audience.
And since epic posts are usually at least 2000 words or more, you definitely want to use evergreen information since they do take a certain amount of time and work to get right.
6. Best Practices
Another idea for evergreen content is to talk about the best practices for anything in your niche. So, for example, I might create things like “Best practices for organizing your content,” or “Best practices for repurposing a blog post.”
7. Case Studies and Interviews
If you’re teaching how to do something, case studies and interviews are two types of evergreen content that go hand in hand. You want to be able to show that your methods work, so having a customer agree to do a case study and being able to interview them on using your product makes for great evergreen content. It also enhances your “know, like, and trust factor” because people can see real results from other customers just like them.
8. “History of” Content
This is another type of evergreen content that works well, especially if you have a long history in your niche yourself. People want to know all about your niche and your involvement in it.
Here’s a quick example for you…
I’ve been around since almost the beginning of internet marketing as we know it, and I often talk about the days before autoresponders and how we had to send out our email newsletters without the benefit of the tools and best practices for list building and list management we have now. And while I may not have done a separate blog post on it, this story does form an evergreen part of almost every workshop I do on email marketing.
9. Reports and Guides
When you create evergreen content for your audience, you ideally want to identify a problem and then offer solutions for it. Outline problems and solutions in the form of short reports, guides, and ebooks and highlight your own solution works well as another type of evergreen product. You can use these as lead magnets to grow your list, or as products that you sell.
One way to do this is to create a report outlining the problem as your lead magnet, and offering the solution as your product to create a mini-funnel.
10. Courses, Workshops, and Tutorials
These are all types of evergreen content that work well to teach your audience how to do something. Each one has different traits and levels of interactivity but how-to content that solves a problem is extremely useful content for your customers.
11. Definitions and Frequently Asked Questions
In some niches language is a huge part of the knowledge base of the content itself. Providing a list of definitions for commone words, phrases, and jarong by creating a niche glossary or FAQ page for your audience helps newcomers to the niche feel more comfortable and up to speed more quickly.
12. Book Lists
Given how much I love books and reading, I actually haven’t done this yet. But, creating a book list and reviewing the books you find helpful and that have had an impact on you is a great way to incorporate evergreen content into your business.
I hope you’ve found these ideas for different types of evergreen content helpful. Each one can be used regardless of the niche you are in. And of course, since we’re all about repurposing content here, it goes without saying that you can repurpose, reuse and recycle every piece of evergreen content you create.
If you’d like to learn more about how to do that, please join the waiting list for the Creative Repurposing Society. The doors open on August 1, and I look forward to sharing all my repurposing tips and tricks with you there!
Most Successful Evergreen Content Types (Neil Patel)