A lot of times when people purchase a DFY content package, it’s billed as a “business in a box” and can give the impression that you don’t have to do anything to it before you put it up for sale.
The reality is, nothing could be further from the truth.
Done-for-you content is only really done to a point. The bulk of the work is done – the research, the writing, the graphics creation, etc. – but all of these components require some finessing on your part in order to make the content stand out from the crowd and be truly yours.
Private label rights (PLR) content is also known as ‘done for you’ content. That said, it’s important to know that just because the product is done for you, that doesn’t mean you don’t need to do anything.
Some of this might sound familiar because I have talked about rebranding “biz in a box” packages in other posts. But it also bears repeating. So, with that in mind…
Here are 6 changes you should makes to a DFY content package:
Change #1 – Give it a new title
The first change you need to make is to change the title of your new product. The last thing you want is for people to go searching for your report, ebook, or course, and find several copies of the exact same thing in the search engines.
Believe me, this does nothing for your credibility. And, if you publish on third party marketplaces or Amazon’s KDP program, it can get you banned.
If you’re not good at coming up with titles, you can always put a quick summary of the content into Chat GPT or your favourite AI writing tool, and ask it to come up with some titles for you.
Change #2 – Create all new graphics
If you’ve ever been on one of my live DFY content package walkthroughs, you will know that one of the first things I do with a package is toss the graphics in the trash.
Sometimes I will keep the PSD files just so that I have the base sizing, because you need to have the right dimensions if you’re going to make 3D graphics and mockups with something like Ecover Authority* (one of my all-time favourite tools).
If you’re good at doing graphics, there’s no reason why you can’t make new graphics yourself. You’ll want to change everything in the product, the sales pages images, and any other social images that might be included.
If you’re not good at doing them, this is one of those things you really should outsource. Having no graphics at all would be better than having horrible ones that detract from your product instead of enhancing it.
Change #3 – Add your own name and author bio to the product
You’d be surprised at how many people don’t think about this. And it’s an easy way to differentiate after you’ve made some basic changes.
Always add your name, photo and bio to any product you rebrand from DFY content. You can always use a pen name if you don’t want to put your own name on it.
Change #4 – Update the sales page design and copy
Most DFY sales pages are very generic because the creators expect you to make some changes. What I tend to do with these is keep the sales copy and tweak it to reflect the changes I’ve made to the actual product. But instead of using their layout, I pick a landing page from Thrive Architect that matches my site and branding and create a whole new sales page.
Once I have the design set the way I want it, then it’s time to go to work on the actual sales copy. The first thing to do is give it a new headline that reflects the direction you’ve taken the content to suit your audience.
Then be sure to change anything that doesn’t reflect your new, updated content. Pay attention to the bullet points and any examples or testimonials that may have been included in the DFY copy. You’ll want to make sure those are also reflective of your new product, and not the original copy.
Don’t forget to add your name or pen name at the bottom, and to update any titles, product sections, and other changes you’ve made to the product itself.
Change #5 – Share your own opinions and observations
This is getting more into the rewriting of the content, but as you read through it, you want to keep an eye out for places where the original creator has shared their personal opinion.
It doesn’t happen a lot when people are creating direct-to-DFY content, but where it does happen is if the original creator had created the package to sell themselves first. And then, when they’ve gotten all they could from it, they’ll decide to sell it as DFY content.
When you do see something that could be seen as an opinion in your DFY content, make sure you change it to reflect your own views, or delete it altogether. The whole point of using a DFY content package is to give you a head start and a framework for sharing your own knowledge and expertise.
Change #6 – Change links in the content to benefit you
Often, you’ll find with high quality DFY content packages, that there will be lists of links and resources included. This can come in really handy because you may find tools and apps that you’ve not seen before.
The one thing you want to be sure to check is that the original creator has not left their affiliate links in the content. You’ll want to replace any links with either generic links to products and services, or your own affiliate links if you have them.
Making these changes to a DFY content package is the best way to get the most out of content you purchase.
Yes, it takes a bit of work on your part, but the rewards are definitely worth it. And not only will you be in the 5% of people who actually do something with their DFY content, you’ll be in the top 1% who take the time to create something unique with it and make it your own.
That’s the beauty of DFY content.