Some days it feels like creating content is a hamster wheel that you’ll never get off. If that’s how it feels to you too, I’ve got some great news for you. There are many different ways to repurpose content so that you’re always sharing something new and fresh with your audience. 

Content repurposing is a prime example of the “work smarter, not harder” motto. There is no reason to do all that research, work hard on an article, and then not use it again, and again, and again…

The same goes for DFY content that you have purchased too. There is no reason to use it only once and then file it away, when there are so many things you can do with it.

Here are 9 different ways to repurpose content:

1. Repurpose your blog posts

Your blog posts are all fodder for extra content if you think about it. A blog post can become an email, combine a lot of posts and they can become an eBook. Any blog post can be the basis of a YouTube video, webinar, or podcast.

A blog post can also be broken apart into snippets to use as social media posts.

2. Repurpose your articles

Anytime you write an article, or buy one such as with PLR content, you have a great opportunity to recreate it differently. If you have an article with 8 points, that can become a slide show. It can also become 8 blog posts, or 8 emails, or 8 videos covering each point in more detail.

3. Repurpose your webinars and Zoom calls

When you host a webinar or Zoom training, you can get it transcribed and then the transcription can be used to create a variety of other types of content. Tools such as Otter and Descript make transcribing much easier than it used to be.

If you can share it via audio only (meaning it doesn’t have a lot of need for visuals) you can also turn it into a podcast. The transcript can also be repurposed into an ebook, blog posts, or a case study.

The easiest way to repurpose webinar content is to post it as a video on sites like YouTube or Vimeo.

4. Repurpose your images

This one can get tricky, but there are ways to repurpose images – even stock photos – as long as you stick to the terms of the license.

Some ways to repurpose images are to add them to reports, overlay them with text to create graphics for social media. (Tip: Use short snippets from your posts and articles to make graphic tips for sites like Instagram.)

If the license allows for it, you can also repurpose images by recoloring them or cropping them in different ways to create new images.

5. Repurpose your podcasts

Podcasts can be repurposed by transcribing the content and turning it into written articles, blog posts, and case studies.

Pull quotes and turn them into social media graphics or printable wall art. This is easy to do if you are using your own quotes and content. If you want to do this with something your guests have said, be sure to get their permission first.

You could even combine several podcast episodes together and have them edited into a book.

6. Repurpose your slideshows

If your webinars include slideshows made from PowerPoint or Keynote, you can make even more use of them by sharing on sites like SlideShare.net.

Slides can also be used as the starting point for sharing more information such as in a blog post, book, or article.

If the topic of your slides lends itself to it, you can also repurpose them into things like checklists and other printables.

7. Repurpose your infographics

If you use infographics, there are a wealth of opportunities to repurpose content contained in them. By definition an infographic is filled with tons of information that can be reformatted into blog posts, articles, social graphics, and more.

8. Repurpose your Live Recordings

Once you do a live recording (eg. Facebook Live, Zoom, TikTok, etc.) you can download it, repurpose the content as a YouTube video,  and transcribe it to get it into text format to use in different ways such as articles, blog posts, eBooks, and reports. You can also strip the audio and turn that into a podcast.

9. Repurpose your live events

Anytime you have a live event if you get permission to video and record everyone there you can use that information and repurpose it into a new content format. You can even sell the recordings to the attendees or those who could not attend the live event.

Final Thoughts

I hope this gives you a few ideas on how you can repurpose content in order to keep providing your audience with fresh content in a variety of formats. Not everyone processes information in the same way, so repurposing will allow you to meet more of your audiences’ needs while at the same time allowing you a break from needing to create brand new content every day.

This is Part 1 of a 2-part series on reusing content. Read part 2 here:

9 More Tips for Repurposing and Reusing Content

*Note: This post includes affiliate links, for which I will receive a small commission should you make a purchase.