Buying DFY content might seem like a no-brainer thing to do. You find a topic that you want to create content on and then you do a search for done-for-you content or PLR and buy what looks good. Pretty easy, right?

Maybe not.

The truth is that there is no shortage of done-for-you content on the market, and this is true in both the written and low-content varieties. In fact, there are so many DFY and PLR products available these days, it’s hard to know what you should buy and what you should run far away from. As someone who publishes a daily roundup of DFY and PLR releases, even I am finding it hard to keep up with all the new products and new sellers out there these days!

It’s not really surprising that this is happening, especially now. The ease of entry into the market is good for helping proficient writers generate an income. However, it’s also easy for poor quality PLR content to inundate the market – and that’s what you need to watch out for. Lately, with the proliferation of AI tools for creating content, it almost feels to me like the old days of cheap content that was created with article-spinning software.

It’s very common to hear online marketers complaining about how all DFY content is crap, and that they’ll never lower themselves to use it in their businesses.

While it’s true that there is a lot of bad DFY content out there, there is also a lot of really great content available if you know what to look for. And that’s what I’m here to share with you today.

Here are five things to keep in mind when you’re buying DFY content:

1. Is it useful content or is it fluff?

Good writing requires flair and research. You want to look for DFY content that is informative and engaging.

It’s easy to come across DFY eBooks that are 8,000 to 10,000 words long, but often, a lot of it is fluff. Using 20 words when 5 will do, larger fonts, and double spacing are all tricks used by a few PLR sellers to make their content look better than it actually is.

When you’re buying DFY content, the length of it only matters if the content is relevant and delivers value.

2. Who is writing the content?

This is another very important point to take note of. If the vendor is the one writing the content, they’ll usually take more pride in it and do a decent job.

However, if the vendor is outsourcing the writing, then their content can be hit or miss. In this case, you’ll want to look for content that is written by people whose first language is English. And depending on where your audience resides, you might want to take that a step further and make sure that the content reads like it was written by native speakers.

Here’s why…

In many cases, if the vendors are not from English-speaking countries, and English is not their first language, then their command of the language may result in them not being able to tell if the freelancer’s writing is good or bad.

They just bundle up the content and sell it as it is, with some bells and whistles to make the content look more presentable than it actually is.

In some cases, they vendor may not have the budget to hire a writer… and at the same time, they have poor writing skills too. But that doesn’t stop them from writing a whole bunch of content that’s so bad you start forgetting your own English while reading it.

Now you have the worst of both worlds. Shoddy content created by a content vendor who should not be a one. As ridiculous as this situation sounds, it does happen, and it’s definitely something to be aware of.

The MOST crucial criteria when buying DFY content is that the writing has to be good. Nothing else matters. Your business begins and ends with the quality of content you publish.

The same holds true if you’re buying DFY videos, audios, or other forms of content. You’ll want to ensure that the content is worth looking at and listening to.

3. Low-priced content does not always mean poor quality

Just because a DFY content bundle costs more, it doesn’t mean the content is better. At the same time, a less expensive PLR bundle doesn’t mean you got a bad deal.

In the DFY/PLR market, pricing is just a form of positioning. Charging higher may make it appear like the content is better and more exclusive even when in reality, it can be very poor quality.

Sometimes packages are sold at a launch discount. So, you may be able to purchase the product for $17, but once the launch is over, the price rises to $47 or higher.

Once again, the pricing is influenced by the timing, and a vendor’s preferences and is NOT a determining factor of quality.

4. Research vendors before you buy

If you really want to know who the good DFY content sellers are, talk to a vendor you trust… or join online marketing forums/PLR Facebook groups and ask the members there.

Very often, you’ll see the same names popping up. The DFY/PLR industry is a small one and the good vendors keep being mentioned over and over.

Another point to note is that just because you see a PLR product sitting at the top of the bestseller list or getting an award from platforms like Warrior Plus or JVZoo, that doesn’t always translate to good quality.

Very often, marketers have their own circles of affiliates and when a product is launched, several affiliates with huge lists will mail for the product and get a lot of sales.

So, the product climbs the ranks regardless of its quality. Many PLR buyers will buy the product without doing their due diligence. Don’t be one of those buyers that gets sucked in by what boils down to a popularity contest.

5. Be aware of sellers who put down others

Some PLR sellers will attempt to tell you how everyone else’s DFY content is poor quality, except theirs. Don’t take their words at face value. I know from experience, that the really good content sellers all support each other and share each other’s products.

Read their newsletters, watch the Facebook groups, and see who promotes each other and recommends products.

But always, do your own research and due diligence before you commit to buying DFY content from a seller you don’t know.

There is some excellent content out there. Use these tips to help you find it.

Resources: A few of My Favorite DFY Content Sellers:

Trish Lindemood – Publish for Prosperity* 

Alice Seba and Yusef Kulan – Ekit Hub* (for low content)

Justin Popovic – Tools for Motivation* (great for turning into products)

Ronnie Nijmeh – PLR.me* (my all time #1 favorite for personal development content)

Tracy and Susanne at Piggy Makes Bank* (I use this stuff almost every day!)

Melody Wigdahl – PLRoftheMonth.club* (for digital planner stuff)

Sue Fleckenstein – Createful Journals* (I love her journal prompts membership* and simple templates*)

*Note: This post includes affiliate links, for which I will receive a small commission should you make a purchase.