Happy Friday!

It’s a pretty quiet day here today. We’re supposed to get some thunderstorms later tonight, and I’m hoping that it’s going to cool things off a bit. It’s been too hot and humid for me to be out doing much of anything this week so far.

Here’s what I have for you today…

Today’s Read: A 6-Step Formula for Creating a Content Strategy

One of the best things you can do for your business is create a content strategy for growth. Understanding what that entails and recognizing that you need it is the first step to creating a content strategy that works.

What is a Content Strategy?

A content strategy is an overall plan that sets out how you will create, publish, and manage your content.

It should include:

  • Short- and long-term goals for your content
  • A plan for who will create it
  • Types of content you will create
  • When and where you will publish it
  • How you will monetize it
  • How you will promote it

The main goal of your content strategy itself is to ensure that all of your content has a purpose. It also works to keep your message and your branding consistent and keeps you from chasing squirrels and creating content that is not going to help you meet your goals.

I get that it might sound overwhelming when you think about it. It was for me, when I first embraced the idea. After all, it’s not just as easy as thinking “What do I want to create today?” 

At the same time, it relieves the stress of asking that question and wondering what you’re going to do every day. And once you have your strategy in place, your content creation and promotion because as easy as just doing the next thing on the list.

Here are 6 steps for creating a content strategy for growing your business


Quick Links (for readers in a hurry)

FEATURED!! Easy AI for E Workshop from Amy Harrop is my featured pick for today. Learn easy ways to create AI-generated images for in demand products on Etsy.

ENDS TONIGHT!! ThriveCart Kickstart is the newest course from Angela Wills, and it’s all about how to use ThriveCart to launch your classes and courses quickly. The course starts on July 24, and at pre-launch pricing of only $75 through July 28.

ENDS TONIGHT!! Gabby at A Cup of Zen is having a Christmas in July Sale this week. From today through July 28, you can save 45% on everything in the shop with coupon code julyholiday.

ENDS TONIGHT!! 70% off Sale from Tools for Motivation – From today through July 28, you can save 70% on selected products when you use the coupon code JULY2023 at checkout.

ENDS TONIGHT!! Protect Yourself from Negative Energy from Jenn at Passion for PLR is on sale this week. Use coupon code PROTECT10 to save $10 through July 28

SALE!! Di and Simone at PLR Planners are celebrating their birthdays this month, and are hosting a 50% off sale on everything in their shop except memberships. Use coupon code BDAY23 to claim your savings at checkout.

NEW!! 90-Day Growth Plan Templates from Sue are available and on sale this week through Sunday, July 30. Use coupon code GROWTH to claim your savings at checkout.

NEW!! How to Use the Power of Manifestation from Piggy Makes Bank is available and on sale this week. For the next 5 days you can save $10 when you use coupon code MANIFEST at checkout.

Optimizing PLR Content for SEO Course from Piggy Makes Bank is new and on sale from now through July 31. Use coupon code PLRSEO to save 75% at checkout. (Note: This is NOT PLR)

NEW!! Vintage Lover’s Groovy Toolkit Bundle from Design Cuts. If you love creating products with a vintage look, you need to check this out.

Whimsy Pastel Bundle from The Hungry Jpeg – 6 font packs and 1000+ graphics for $13

ON SALE!! Creative Fabrica All Access Membership for only $4.99/month


Featured Partner Pick Today

Easy AI for E Workshop from Amy Harrop is my featured pick for the week. I had a review copy and have watched the videos and am loving what she’s sharing here. You know how much I love creating digital images, and I’m feeling like what Amy’s sharing here is going to make my job so much easier now. The training includes:

  • Over-the-Shoulder Demos: Amy provides detailed, step-by-step demonstrations of how to use free AI tools to create in-demand content. These demos are like having a personal coach guiding you through the process.
  • Ready-Made Templates: To fast-track your success, the workshop includes ready-made templates. These templates take care of 99% of the hard work for you, allowing you to focus on creativity and innovation.
  • Expertly-Created Mock-Ups: The workshop provides a carefully crafted collection of digital mock-ups for digital papers. These high-quality mock-ups give you a competitive edge and can help boost your sales.
  • Tried-and-True AI Prompts: With the right prompts, you can create unlimited products that sell. Amy shares two master prompts and reveals how to generate an unlimited number of prompts with these.
  • Done-For-You Listing Templates: To save you time and money, the workshop includes done-for-you listing templates. These templates take care of the time-consuming, boring work for you, making the process as easy as possible.
  • Bonus – 15 Cool Ways to Use ChatGPT with PLR: This bonus guide shows you how to leverage the power of AI to take your PLR game to the next level. It’s a potent combination that can help you create unique content that stands out.

Get Easy AI for E Workshop


Deals Ending Today

ENDS TONIGHT!! Gabby at A Cup of Zen is having a Christmas in July Sale this week. From today through July 28, you can save 45% on everything in the shop with coupon code julyholiday.

If you like self-help and spiritual content loaded with gorgeous graphics, you’ll want to stock up before the sales ends tonight!


ENDS TONIGHT!! Protect Yourself from Negative Energy from Jenn at Passion for PLR is on sale this week. Use coupon code PROTECT10 to save $10 through July 28. The kit includes:

  • Epic Blog Post- 1482 + word blog post called “7 Ways to Protect Yourself From Negative Energy”.
  • Social Posts – 10 messages taken from the blog post to share on your social media accounts.
  • Canva Templates – 5 different templates. Fully editable free in Canva.
  • Self Survey – 10 questions to help you find your life’s purpose.
  • Affirmations – 23 affirmations to add to a journal or provide to your audience.
  • Photos – 10 photos & links to photo sites with creative commons license.

Jenn’s also got a Content Creator’s Library membership for $37 monthly where you can download all the kits you can use for one price. I’ll be signing up for this one for sure!


Crafty Planners On Sale!! Michelle at PLR Niche is having a flash sale on all of her craft-related planners this week. From now through July 28, you can save 50% on the following planners when you use coupon code CRAFTROOM:


NEW!! 70% off Sale from Tools for Motivation – If you create content for the self-confidence and self-esteem niche, Tools for Motivation has a sale for you! From today through July 28, you can save 70% on selected products when you use the coupon code JULY2023 at checkout.

There are 12 different packages to choose from including:

  • Validation: How To Stop Seeking Validation From Others
  • Avoidance: Stop Avoiding The Important Tasks In Life
  • You Are Worth It! The Power Of Self Worth
  • Confidence Check: A 6 Step System To Better Confidence

NEW!! ThriveCart Kickstart is the newest course from Angela Wills, and it’s all about how to use ThriveCart to launch your classes and courses quickly. She started releasing content today, and the pre-launch pricing of only $75 is available through July 28. Here’s what you’ll learn:

  • Walkthrough of my entire setup in ThriveCart
  • Step by step instructions on how to sell digital downloads, courses and/or group coaching and memberships on ThriveCart.
  • Walkthrough of all the sections of ThriveCart (a “tour” basically).
  • Salespage Templates & How to Set up Shopping Cart Salespages in ThriveCart.
  • Setting up an Affiliate Program in ThriveCart.

If you already have ThriveCart and want to use it to its fullest check out ThriveCart Kickstart.


Other Partner Deals You Might Like

NEW!! 90-Day Growth Plan Templates from Sue are available and on sale this week through Sunday, July 30. Use coupon code GROWTH to claim your savings at checkout. The package includes 43 different layouts that you can mix and match to create your own growth planners to sell to your audience. You get both PPT and Canva versions in 3 sizes.


NEW!! How to Use the Power of Manifestation from Piggy Makes Bank is available and on sale this week. For the next 5 days you can save $10 when you use coupon code MANIFEST at checkout. This pack includes: 30 Articles, 30 Emails, eBook Compilation, 30 Social Media Posts, the “How to Run an Email Challenge” Guide, and an eBook/Workbook


NEW!! Optimizing PLR Content for SEO Course from Piggy Makes Bank is new and on sale from now through July 31. Use coupon code PLRSEO to save 75% at checkout. (Note: This is NOT PLR)

The course includes 10 modules that cover:

  • Module 1: Search Engine Optimization Doesn’t Have to be Complicated
  • Module 2: Optimizing for Readers & Search Engines
  • Module 3: Super Simple Keyword Research
  • Module 4: On Page S.E.O.
  • Module 5: Off Page S.E.O.
  • Module 6: Social Signals
  • Module 7: S.E.O. Isn’t Just For Your Site
  • Module 8: The Benefits of Cornerstone Content
  • Module 9: Implementing a Link Building Strategy
  • Module 10: Wrap Up & Where to Go from Here

That’s it for me today! I’m off to rest a bit and then organize some content for a project site.

Have an amazing day! Create what makes your heart happy!

See you tomorrow!

ruthie signature

About the author, Ruth Bowers

I'm a self-styled creative soulpreneur who loves that she gets to play with words and pictures for a living. My friends call me the "Repurposing Queen" because I'm always coming up with new ways to use and reuse DFY Content. And I love sharing what I find with you too!

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