We’re back to hot and humid here in Central Ontario after a couple of days of pretty decent weather. I’ll be limiting my outside time to the absolutely necessary this week I think and making good use of my air conditioning instead. This is when I really miss having a summer cottage because it was always so much cooler and less humid by the beach! And that makes me more motivated to put all my plans into action so that I make my beach house a reality! And sooner rather than later!
Here’s what I have for you today…
Today’s Read: Finding the Value in Repurposing Content
There is so much value in repurposing content, and I’m not just talking about from a monetary perspective of having multiple variations of your content. That’s the easiest way to find value in repurposing, but you can take it one step further and focus on the value that having variations of your content brings to your audience.
I’ve talked before about how people learn and consume information in various ways, and how repurposing can help with that. Here’s a quick example from our own household: I love to read and would rather read a sales letter all day long that watch a video. My son would much rather watch videos to learn, and every time he needs to figure out how to do something, the first place he heads is YouTube.
There are four main learning styles you should be using when repurposing content, because you will no doubt have people from each group in your audience:
The value in repurposing content really shines when you can find a way to say the same thing in many different ways, across these very different learning styles. There’s a benefit to your audience in the way that you give each person what they need to consume to your content in the way that works best for them. There’s also a benefit to you in that it makes it much easier to publish more content with less effort.
Quick Links (for readers in a hurry)
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Partner Offers You May Like
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That’s it for me today! It took me longer than I thought to get things done today, so I think I’m going to call it a night and get some sleep!
Have an amazing day! Create what makes your heart happy!
See you tomorrow!