As you probably know by now, one of my favorite ways to make content creation easier is by using done-for-you content. I’ve been using DFY content (also known as PLR) in some form or another for many different things since about 2004, and even had created a “use your PLR” challenge around 2007. That challenge is massively out of date now, but it was fun at the time and my feelings about using PLR have only grown over the years.
So today I have a few tips for you on how you can use the DFY content you buy to make your content creation a little easier.
Here are 8 ways to use done-for-you content to make your content creation easier:
1. Use it as research material
When you choose a high-quality DFY content vendor to purchase from you can trust the information you get and use it as research for creating all types of content. It’s a great place to start so that you’re not starting from scratch and having to take the time, or pay someone else to take the time, to do all your research for you. But, as I mentioned in this article, always fact check the content before you use it.
2. Repurpose it in a new format.
Every type of content you buy can be repurposed in some other way depending upon the terms of service. A couple of quick examples are slides and blog posts.
The slides that are included in many “biz in a box” PLR packs can be repurposed into single graphics for social media or blog post images. They can also be voiced over with your material to create unique video content.
Blog posts can be combined to form an ebook or short report. They can be broken up into snippets to use as social posts. They can also be recorded as podcast episodes.
3. Create a long-form post
Long-form content is a very popular way to share tons of content with your audience. According to this post, long-form content is anything over 1200 words that gives your audience an in depth look at the topic.
It’s not as simple as throwing a bunch of PLR articles together and calling it long-form content. But, it can be a great starting point for your own masterpiece. Flesh it out to include your own points of view, and add your links and you’re off to a great start.
4. DFY Content makes great lead magnets
Some DFY content is perfect to use as is as a lead magnet, freebie, or irresistible offer to help build your email list. Printables such as planners and journals, checklists and tips sheets are a great way to create something easy that you can use to entice people to opt-in to your list.
5. Use it to create blog posts
As long as the terms of your content allow it to be freely published online, you can use it as blog posts and it works very well. Depending on the type of post you’re creating, the content itself doesn’t need to be unique – after all, you don’t want to falsify information in the name of rewriting it. As long as the format is unique and you switch up the titles and headings and add a little of your voice to it, you’re good to go.
6. Use it to create an FAQ page for your site
Factual and how-to DFY content can work well to answer frequently asked questions on your website. This is a great way to add long-form content that’s evergreen and helpful for your audience.
7. Turn some DFY content into an email sequence
I love email sequences almost as much as I love DFY/PLR content. And using the articles as the basis of an email sequence can work very well. Some sellers like Piggy Makes Bank* give you both articles and the emails to go with them, so you can take care of two content creation tasks with one DFY content package.
Add your own voice and put your spin on the content, but the nice thing about using it in an email sequence is that you don’t have to make wholesale changes.
8. Use DFYf content to create a course.
This is an easy way to make your content creation easier because several content providers actually sell DFY courses that you can use to create your own course. You can also take larger packs of articles and blog posts and turn those into a course if you choose to as well.
Using DFY content can make your content creation easier just by its very existence. Choosing relevant and well-written content gives you a starting point for your own products and content. You don’t have to use it in exactly the way it’s been written, as I’ve shown you through the examples in this post. The main thing to be aware of is the terms of service for each piece of content you purchase, so that you you’re able to use the content in the ways that you want.
*Note: This post includes affiliate links, for which I will receive a small commission should you make a purchase.